Recharge Fitness: Pioneering Women-Focused Fitness Solutions at 245 Regent Street - How a Strategic Partnership is Revolutionising Equipment Supply for Women's Fitness Classes

A Partnership Built on Shared Vision

Freyja Fit and Recharge Fitness represent a powerful alliance in the fitness industry, working together with a shared commitment to transform how women experience strength training and sports. This collaboration embodies exactly the change we need in fitness—men actively supporting women's advancement in sport, and women creating pathways for other women to thrive.

Recharge, under Ryan's leadership, brings years of expertise in helping enterprises set up commercial gyms and professional sports stars create state-of-the-art home facilities for year-round training. Freyja Fit, founded by Lisa, emerged from a clear vision: to create equipment specifically designed for women that makes traditionally intimidating fitness spaces more welcoming and accessible.

Historic Opportunity: 245 Regent Street, London

This partnership has reached a significant milestone with Freyja Fit's selection to be part of "Style Of Our Own" at 245 Regent Street—the world's first sports store designed exclusively for fans of women's sports. Located next to the Apple Flagship Store, this groundbreaking retail space brings together 20+ female-led businesses united by a mission to make women's sport commercially viable.

For Recharge Fitness, this represents an unprecedented opportunity to supply equipment for women-focused fitness classes in one of London's most prestigious locations. The partnership positions Recharge as the go-to supplier for businesses looking to create truly inclusive fitness environments.

Equipment That Makes a Difference

While Recharge provides the technical foundation and commercial grade gym racks and storage and other gym equipment, Freyja Fit brings the feminine perspective that's been missing from fitness equipment design for too long. Creating Welcoming Spaces for Women with pastel coloured kit.

The impact extends far beyond beautiful equipment. Through this partnership, Freyja Fit and Recharge are actively working to make fitness spaces more inclusive and empowering. We understand that many women feel intimidated in traditional gym environments, and our equipment selection addresses this directly.

At 245 Regent Street, fitness classes will feature equipment that:

• Reduces intimidation through thoughtful, feminine design

• Maintains professional quality and safety standards

• Supports women through every stage of their fitness journey

• Creates Instagram-worthy spaces that women want to share

  
  

The Business Case for Women-Focused Equipment

For fitness class operators and gym owners, the business benefits are clear:

• Increased Female Participation: Women-designed equipment encourages more women to join and stay

• Premium Positioning: Beautiful, thoughtfully designed equipment justifies higher class prices

• Social Media Appeal: Aesthetic equipment generates organic marketing through user-generated content

• Community Building: Inclusive spaces foster stronger member loyalty and word-of-mouth referrals

  
  

Supporting the Movement

This collaboration represents more than just equipment supply—it's about supporting a movement. Women supporting women. Men supporting women. Industry leaders working together to create spaces where every woman feels empowered to pursue her strength journey.

At Recharge, we're proud to be part of this transformation. Our expertise in commercial gym setup, combined with Freyja Fit's innovative approach to women's fitness equipment, creates solutions that work for both business owners and the women they serve.

Looking Forward

As Style Of Our Own prepares to open at 245 Regent Street, this partnership sets a new standard for how the fitness industry can better serve women. We're not just supplying equipment—we're helping to build the future of women's fitness.

For gym owners, fitness class operators, and anyone looking to create more welcoming spaces for women, the Freyja Fit and Recharge partnership offers a proven solution. Together, we're proving that when you design with women in mind, everyone benefits.

Ready to transform your fitness space? Contact Recharge Fitness to learn how our partnership with Freyja Fit can help you create more inclusive, empowering environments for women in fitness.