Commercial Gym Equipment for Women's Fitness: Recharge Helps Power London's First Women-Only Sports Store alongside Freyja Fit

Recharge Fitness: Supplying Equipment for Women's Fitness Revolution

Breaking New Ground in Commercial Gym Equipment Supply

At Recharge Fitness, we've always believed in creating healthier, fitter communities through exceptional gym equipment solutions. Our latest partnership demonstrates this commitment in action—supplying commercial-grade equipment for "Style Of Our Own," London's pioneering women-only sports store at 245 Regent Street.

This collaboration showcases how strategic equipment partnerships can transform fitness spaces and create more inclusive environments for women in strength training. Our sister brand Freyja Fit have been pivotal in helping get this set up.

The Commercial Opportunity: 245 Regent Street

Located adjacent to Apple's flagship store, "Style Of Our Own" represents a multi-million pound investment in women's sports retail. As the equipment supplier for their fitness class space, Recharge Fitness is helping establish new standards for women-focused commercial gym environments.

This prestigious location brings together 20+ female-led businesses, creating an ecosystem where women's fitness can thrive. For Recharge, it demonstrates our capability to deliver equipment solutions for high-profile, specialised fitness environments and it gives the incredible Freyja Fitness team a real platform to showcase their offering.

Equipment Solutions That Drive Results

Our approach to this project combines Recharge's commercial gym expertise with specialised equipment selection from Freyja designed to encourage female participation:

Commercial-Grade Foundation

• Professional gym racks and storage systems

• Heavy-duty flooring solutions with superior grip and safety

• Dumbbell sets ranging from 2.5kg to 25kg for progressive training

• Functional training equipment built for high-usage environments

Design-Forward Approach

• Aesthetically pleasing equipment that creates Instagram-worthy spaces

• Pastel and neutral colour schemes that feel welcoming rather than intimidating

• Thoughtful space planning that maximises functionality while maintaining openness

The Business Impact for Fitness Operators

Our experience with women-focused fitness spaces reveals clear commercial benefits:

Increased Membership Retention: Women report feeling more comfortable and confident in thoughtfully designed spaces, leading to higher retention rates.

Premium Pricing Opportunities: Beautiful, professional equipment justifies higher class fees and membership costs.

Organic Marketing Value: Aesthetic equipment generates significant user-generated content, reducing marketing costs.

Community Building: Inclusive spaces foster stronger member relationships and referral networks.

Recharge's Expertise in Specialised Fitness Environments

This project builds on Recharge's extensive experience supplying equipment for:

• Personal training studios (average setup value £10,000-£20,000)

• CrossFit and Hyrox facilities across the UK

• Commercial gyms require specialised equipment solutions

• High-end home gyms for professional athletes

Our team understands that different fitness environments require different approaches. Women-focused spaces need equipment that balances professional quality with approachable design.

Technical Specifications That Matter

For fitness operators considering similar setups, key equipment considerations include:

Flooring Solutions: Our EPDM fleck flooring provides superior grip and safety while maintaining aesthetic appeal. Available in 20mm, 30mm, and 40mm thicknesses with B1 fire rating for commercial use.

Storage Systems: Custom-designed storage solutions that keep equipment organised while contributing to the overall aesthetic.

Dumbbell Selection: Hex dumbbells with natural virgin rubber coating and ergonomic handles, available in both traditional and aesthetic colour schemes.

Supporting the Women's Fitness Movement

This partnership represents more than equipment supply—it's about supporting systemic change in how fitness spaces serve women. By providing commercial-grade equipment that addresses both functional and psychological barriers, we're helping create environments where women feel empowered to pursue their strength training goals.

Proven Results and Future Applications

The success of this partnership demonstrates Recharge's ability to deliver specialised equipment solutions for unique market segments. Whether you're planning a women-focused fitness studio, upgrading existing facilities, or creating more inclusive gym environments, our expertise in commercial equipment supply ensures your project's success.

Next Steps for Your Fitness Project

Ready to create a more inclusive fitness environment? Recharge Fitness offers comprehensive equipment solutions for:

• Women-focused fitness studios and classes

• Commercial gym upgrades and installations

• Personal training studio setups

• Specialised fitness environments

Contact our team at team@rechargefitness.co.uk or call 0330 043 4554 to discuss how we can help transform your fitness space with equipment that works for everyone. If you'd like some pretty, colourful gym equipment, head over to the Freyja web shop.